Tuesday, February 10, 2015

Wannabe entrepreneurs: Invest in haste, repent in leisure


While media reports glamorize successful entrepreneurs such as Google’s Larry Page and Facebook’s Mark Zuckerberg, the truth remains that most parts of being an entrepreneur suck.

Everybody like successful entrepreneurs. People  always sensationalize their achievements. At business schools, professors like to romanticize and celebrate the geniuses who break the rules and changed the world: Steve Jobs, Ted Turner, Larry Page, Sergey, and Mark Zuckerberg, among others. Worldwide, politicians praise them because they create wealth that generate jobs. How about glossy magazines? Of course they are part of the band wagon: they drool over the mansions belonging to popular entrepreneurs like Mark Zuckerberg and Richard Branson.

Obviously being an entrepreneur can be fun and rewarding: one would experience the freedom of being able to chase big dreams and the thrills of building empires. But the reality is that being an entrepreneur or a business founder can be grueling, spirit breaking and tough: business founders have the money worries of chronic gamblers, the social life of hermits and the job security of zero-hour contract workers. Unfortunately, this is the back side to entrepreneurship nobody – including the business school professors – likes to talk much about. So we shouldn’t be surprise when more than 90 percent of start-ups and small businesses go bankrupt within five to 10 years. As a matter of fact, the U.S. Bureau of Labor Statistics estimates that of the 172,000 new businesses created in 2010, at least 225,000 went bankrupt. A similar trend has been observed in previous years, implying that for most years, while new business establishments entered the economy, older businesses exited the economy in greater  numbers.1

Just  consider this scenario: Six years ago Mbaso (not his real name) left his full time job at a large bank to strike out on his own. He doesn’t like corporate life anymore. Besides, he wants to test his business acumen. Unfortunately for Mbaso, being an entrepreneur proved far harder than he had imagined. First, instead of enjoying a road to prosperity, he encountered a succession of potholes, speed bumps and dead ends. When he was with the bank, he had free access to certain things, including administrative support, a social network, plus a regular bi-weekly paycheck, among others. Now he had to provide these by his own effort. Second, he suddenly realized that he had to learn how to do all sort of things, some of which he had not thought about before. For instance, he now has the responsibility of meeting bi-weekly payrolls – a task that was very overwhelming. One thing that worries him most was how he could afford to keep his car, pay his monthly mortgage on his house, and pay his utility bills – worries that were all-consuming. He never knew that being his own boss was this challenging. Soon he took to drinking, lost his levers of control and his company collapsed.

Mbaso’s story is a familiar one. Being your own boss is an amazingly difficult work. Those that made it had lots of sad stories to tell. While building the business, most of them had no life balance, no family time, and no social life. A lot of them had to spend years sleeping on mattresses in their offices, living off sandwiches, spaghetti hoops and instant noodles. So it is not a surprise why Vivek Wadhwa, an entrepreneur who became an academic, suffered a heart attack at the age of 45 after he revived a company and took another company public.2

Entrepreneur’s bitter pill

Not many aspiring entrepreneurs realize how lonely it is at the top. Thus being your own boss can turn into a different sort of failure. Generally speaking, the best way aspiring entrepreneurs can avoid loneliness is to found their companies with a friend. But this kind of partnership has its own downside: if you decide to go into business with a friend, then you should also be ready to deal with quarrels about money, titles or power. We saw that with the story about Facebook. Should an entrepreneur decides not to follow this path, there is another option: take on more investors and introduce more professional managers. This approach makes it easier to cope with the growth of the company. But, just like the partnership model, this approach also has its demerits: it can lead to a loss of control over the company. Hence it is not a surprise that only a few founders are still the CEOs when their companies go public.3

These types of “roller-coasters” can make the life of most aspiring entrepreneurs very miserable, especially when their progress is slow, no matter how balanced their lives may be. No wonder almost every average entrepreneur is far from balanced. This fact also explained why John Gartner, a professor of psychiatry at John Hopkins University noted that a large percentage of entrepreneurs may suffer from hypo-mania, which makes them to be too energetic, over-optimistic and overconfident. This, he explains, increases their restlessness and make them over-willing to take high risks.

A natural question to ask at this point is what can be done to deal with the dark side of being one’s boss. First, every company founder should understand and appreciate the importance of having regular medical checkups, learning how to relax, and making time to exercise. After all, health is wealth. The fact remains that, while a business founder may not believe in anything called a work-life balance, his or her body certainly does. The bottom line is that it can be very dangerous to neglect or downplay this important fact. Second, the idea that a business founder can succeed in splendid isolation is a dangerous illusion. Simply put, if you must be your own boss and start your own company, then you must do some hard work to construct social networks. You will need good friends to lean on. You will also need mentors to guide you.4 Luckily there are many organizations that can help any aspiring entrepreneur or business founder in these areas. The Entrepreneurs’ Organization(EO), for instance, is a global network exclusively for entrepreneurs.5 With more than 10,000 members in 46 countries, the EO organizes meetings in which entrepreneurs can talk about their emotional as well as their business problems. The Kauffman Foundation is another organization that would be helpful. This nonprofit organization studies and promotes entrepreneurship. It also provide courses that are offered online – courses that teaches how entrepreneurs can survive in the global business environment.

Knowing how to manage failure is important too. But this can only be done if, and only if, the entrepreneur have a more realistic assessment of what it is like to fail. Many published resources can be helpful in that regard: management literature is teeming with stories and testimonies about how entrepreneurs should deal with failure as a learning experience. It is quite understandable why entrepreneurs hate failures. As an entrepreneur, the failure of your business dream or idea can put you into a state of mind  that is similar to grieving after a death or a divorce. In spite of that, it is not the best to continue to fixate on your loss. If you really want to restore your fortunes after a business failure, your goal standard must be to force yourself to be failure-friendly: you must know how to “fail yourself to success” by identifying what you know you did wrong and being conscious not to repeat your mistakes. In addition, don’t hide your mistakes so that you can learn from others.  As Jane Porter of the Entrepreneur magazine puts it in one of her articles: “Be proud that you were brave enough to take a risk in the first place. By being forthright about your mistakes, you open yourself up to learning from others.”6

 

 

References

1U.S.Bureau of Labor Statistics(n.d): Business Employment Dynamics. Retrieved February 4, 2015 from http://www.bls.gov/bdm/entrepreneurship/entrepreneurship.htm

2O’Brien C.(2012): Vivek Wadhwa Emerges As Silicon Valley’s Most Provocative Voice. San Jose Mercury News. Retrieved February 8, 2015 from http://www.mercurynews.com/ci_19779516?source=infinite

3Entrepreneur Anonymous.(2014, September 20). The Economist. Retrieved February 6, 2015 from http://www.economist.com/news/business/21618816-instead-romanticising-entrepreneurs-people-should-understand-how-hard-their-lives-can

4Ibid

5Entrepreneurs’ Organization(2015): Discover EO. Retrieved February 8, 2015 from http://www.eonetwork.org/about/

6 Porter J.(2013): How Failure Made These Entrepreneurs Millions. The Entrepreneur. Retrieved February 10, 2015 from http://www.entrepreneur.com/article/227011